XBOOM by will.i.am: What we know from CES 2025

At CES 2025, LG and creative artist will.i.am revealed an exciting new audio range under the "xboom by will.i.am" name. This exciting collaboration combines LG’s renowned audio engineering with will.i.am’s creative vision, resulting in a collection of smart Bluetooth speakers and a set of wireless earbuds set to rival industry favourites like JBL, Bose & Sonos.

The team at Smart Home Sounds attended the launch at CES 2025 in Las Vegas and got a first look at the new lineup featuring 3 new Bluetooth speakers - Bounce, Grab and Stage 301 - as well as LG’s latest earbuds, the xboom Buds.

When speaking about the products at the LG World Premiere press conference, will.i.am said “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.” We can’t wait to get them in the studio and compare them with the class leaders in this market. For now, here’s everything you need to know about LG’s new xboom by will.i.am lineup.

will.i.am at CES 2025 launch event

The xboom lineup: Bounce, Grab, Stage 301, and Wireless Earbuds

All of the new speakers will feature AI technology including AI Calibration to adjust the sound to the environment and AI lighting to control the light features. The range also features the newer Auracast technology which will allow the speakers to not only pair with on e another but also to other speakers on Auracast.

1. xboom Bounce: Versatile and immersive

The xboom Bounce is a compact speaker designed for immersive, high-quality audio. With its expanded soundstage and precise high-frequency stereo output, it’s perfect for small rooms or on-the-go listening.

Key features:

  • Weatherproof design: IP67 water and dust resistance.
  • Versatile Strap: Hang it, carry it, or place it on a tabletop.
  • Portable Design: Lightweight and travel-friendly.
  • Good for on the go: 30 hour battery life.
close up of LG xboom by will.i.am Bounce

2. xboom Grab: Compact and Powerful

The xboom Grab delivers robust sound performance in a slim, travel-ready design. Featuring dual passive radiators, it's set to offer a punchy bass response that makes it perfect for on-the-go music.

Key features:

  • Dynamic Bass: Dual radiators enhance low frequencies for powerful sound.
  • Travel-Ready: Compact design and form factor built for durability with an IP67 weatherproof rating.
  • Long Battery Life: Designed for extended playback with an impressive 20 hour battery life.

3. xboom Stage 301: Big Sound for Big Spaces

The xboom Stage 301 is built to impress in large spaces, making it ideal for parties, performances, and events. Its room-filling sound and rugged design are perfect for entertainers or hosts.

Key features:

  • Room-Filling Sound: Delivers powerful audio for large indoor or outdoor spaces.
  • Good for on the go: 11 hour battery life & built in handle.
  • Durable Build: Designed for versatility and longevity & an IPX4 weatherproof rating.
closeup of LG xboom by will.i.am Buds

(Image credit: LG)

4. xboom Buds: Personalised, Portable Sound

Completing the lineup are the xboom wireless earbuds, designed for personal, portable listening. While full details are yet to be revealed, the earbuds are expected to feature AI-assisted sound optimisation, long-lasting battery life, and a sleek design that complements the rest of the XBOOM range.

Key features (what we know so far):

  • AI-Driven Sound: Personalised listening profiles tailored to user preferences.
  • Portable charging case: Delivers up to 30 hours of listening time.
  • Great for working out: Sweat-proof IPX4 weatherproof rating.
  • Auracast compatibility: Listen to open audio streams & connect to multiple devices
closeup of LG xboom by will.i.am lineup

The Role of RAID.IO in xboom by will.i.am

A standout feature of the xboom range is its integration with RAID.IO, will.i.am’s innovative AI-driven content platform. RAID.IO enhances the user experience by providing personalised, intelligent audio content and seamless connectivity.

More to come

The xboom by will.i.am range is set to launch later In 2025. We are waiting more information from LG on launch dates and launch prices and will update this article when we learn more. For now, we’re excited to put these products to the test and see how they perform in our upcoming reviews. Stay tuned for more insights on how the XBOOM lineup measures up to its competitors!