Sony Bravia XR X90J Full-Array LED Review - Ultimate Buying Guide

Sony are renowned for their industry-leading technology, so it’s no surprise that this year, we’re welcoming in a new line up of TV’s with extremely impressive features. In this blog, we’re focussing on the Sony Bravia XR X90J Review which comes equipped with the updated XR processor, the very first of its kind using cognitive intelligence - but don’t let me bamboozle you. We’ll make sure to dive into this review while being mindful to keep clear of all that jargon!

At a glance:

  • Size & Prices: Between RRP: £1249 (50”) - RRP: £2599 (75”) including 55” & 65”
  • Top Features: XR processor, Dolby Atmos
  • Screen Type: Full Array 

 The new XR processor - enabling a closer-to-reality feeling by cross-analysing over a hundred thousand different elements on your TV screen in only one second, just like our brains do, pretty cool right? Not only this, but the new processor will ensure the images you’re seeing are perceived just as they are in real life, proving that seeing, really is believing! 

Sony X90J Sony X90J

Design

The design is very similar to the 2020 model, keeping a sleek appearance with a thin bezel framing the TV. The legs are easily adjustable to accommodate a wider/longer soundbar if you’re looking at models 65” and above, and of course, it can be easily wall mounted if you prefer that look.

Top Features

 

What We Love
✓ Sony have swapped out Android for Google TV - we’re finding a noticeably faster interface, with over 5000 apps to choose from.

✓Features popular sound codecs such as Dolby Vision, Dolby Atmos and support for DTS, ensuring you’re getting detailed engaging sound, even without a soundbar!

✓Built-in Chromecast and Apple Airplay, making it easier to cast from your device

✓Access to iMax enhanced content (which in short enables the highest quality playback, enhancing colours, brightness and contrast.)

✓ Acoustic Multi-Audio and XR sound positioning give you a more realistic balance of sound

✓ XR Motion Clarity for a smooth and buffer-free picture

✓ 4K HDR Full-Array LED picture courtesy of Sony Bravia XR Processor

 

 ✓Great Full-Array LED picture, without the premium OLED price tag

✓The XR processor uses cognitive intelligence to replicate how we see and hear to make your visuals and audio more true to life and natural.

✓ Adjustable stand

✓  3D surround upscaling which upscales standard stereo or 5.1 channel audio to 5.1.2 to offer surround and height channels

✓ Acoustic auto-calibration uses the built-in mic in the remote and optimises the acoustics for the room

 

 

 

 

Best For

The sports fanatic: The native 120 HZ panel is great for sports providing a blur-free experience so you don’t miss a thing!

A passionate gamer:  The X90J is capable of 4K/120fps and offers a very low lag input which is great for gaming. HDMI 2.1 connection is also supported.

 

Sony Comparisons

Sony Bravia X89J Sony Bravia X90J Sony Bravia X95J
Display Type/Resolution LED Edgelit - 4K Contrast - offers a more vivid contrast. XR Full-Array LED 4K display as perceived by the human eye. XR contrast booster enhancing colours, making brighter areas brighter and darker areas darker. XR Full-Array LED 4K display as perceived by the human eye. XR contrast booster enhancing colours, making brighter areas brighter and darker areas darker. X-Wide Angle technology ensures the picture can be enjoyed from any angle.
Picture Processor X1™ Processor
 Cognitive Processor XR™ - gives a more true-to-life experience, reflecting how humans hear and see for a more immersive experience. Cognitive Processor XR™ - gives a more true-to-life experience, reflecting how humans hear and see for a more immersive experience.
Voice Control
  Remote Voice Search Remote Voice Search

TV built-in Mic
Sound Technology Acoustic Surface Audio + - sound comes from to centre of the screen to create engaging sound, with more realistic dialogue. Powerful bass ensures you will never miss a thing. Acoustic Multi- Audio - two sound positioning tweeters combined with two full-range X-balanced speakers make any audio immersive and accurate.

Acoustic Multi- Audio - uses two Sound Positioning Tweeters and two front-facing speakers to simulate sound from the centre of the screen. The integrated Sub ensures immersive audio.
Available Sizes 43", 50", 55", 65", 75"

50", 55", 65", 75"

 65", 75", 85"
Why Upgrade? Upgrade from a standard LED X89J to gain an enhanced picture contrast and quality. The models below the X90J don’t offer full-array local dimming, so won’t perform as well when watching movies in the dark. The X95J is a step up from the X90J giving you benefits like X-Wide angle technology so you can enjoy off-axis viewing, so perfect if you won’t be viewing the TV head-on. You’ll also benefit from an integrated Sub to boost the bass.

The Sony X90J is a step up from last years XH90 - is it worth the upgrade? Well, currently you're missing out on the new cognitive intelligence processor as well as a wider colour palette with a richer contrast and depth resulting in deeper blacks. 

X90J Comparison

SHOP SONY X90J

Final Verdict 

From our Sony Bravia XR X90J Review we think this TV is going to be very popular this year, as you’re accessing so many desirable features and technology in this TV that is not only found in their master series OLEDs but also in the 8K TV’s too, topped off by the impressive Bravia XR processor.

The colours, as well as the clarity and brightness, are stunning as well as customisable, so you can really make this TV your own. I hope this answers your questions in the search for the best TV for you, though if we’ve left anything unanswered please feel free to contact us via Live Chat on our website, 0800 677 1100 or at info@smarthomesounds.co.uk