Sony Bravia XR55A90JU A90J Bravia XR 55" OLED Master Series 4K HDR Google TV

Sony's new "best ever" OLED TV, redefining OLED with their revolutionary Bravia XR Cognitive Processor for unparalleled contrast & a fully immersive experience for movies & more. 


*PRE-ORDER ONLY* Ships mid-late April 2021


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Specifications of the Sony Bravia XR55A90JU

  • Brand Sony
  • Warranty 5 Years

At Smart Home Sounds we pride ourselves on customer satisfaction and want our customers to be 100% happy with their purchase.

We offer 30-day hassle-free returns and personalised service from real live people. If an item doesn't meet your expectations, simply return your item to us in its original condition and packaging within 30 days for a full refund or exchange. (please note, for hygiene reasons we are unable to give refunds on in-ear headphones if used)

Want to return a faulty or damaged product? Don’t worry Smart Home sounds will arrange a collection or exchange should this be necessary.

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Sony A90J Bravia XR MASTER Series OLED TV

Sony A90J Bravia XR MASTER Series OLED TV

The replacement to the much loved Sony AG9, the A90J is Sony’s new “best ever” OLED TV and the world’s first Cognitive Intelligence TV with the new BRAVIA XR Cognitive Processor. Bravia XR takes this TV to another level, understanding how humans see and hear to enhance visuals and audio for an immersive experience like no other. Contrast is boosted for extreme brightness and pure black and the screen is framed in an immersive Seamless Edge design for even fewer distractions.

✓  Enhanced picture quality with Bravia XR processor

✓  Action-ready with XR motion, XR smoothing & XR Motion Clarity

✓  Bravia Core - Sony’s new streaming service to experience cinematic movies at home

✓  Ultimate gaming TV - support for HDMI2.1 & 4K/120fps - perfect for playstation 5

✓  Enhanced audio with XR Surround, Acoustic Audio + & 3D Surround Upscaling

✓  Google TV - The first TV to offer Google TV for simple, smart control

Sony A90J Bravia XR MASTER Series OLED TV

Stunning OLED Visuals

Stunning OLED Visuals

A step up from Sony’s 2020 OLED models with the X1 Ultimate HDR processor, Bravia XR offers breathtaking contrast with real, deep & lifelike visuals optimised for you, the viewer. 

  • XR OLED Contrast Pro - Ultimate blacks & Sony’s brightest ever OLED picture, see every detail.  
  • XR Colour - A wider palette of natural, beautiful colours featuring subtle differences, intended hue & saturation, vivid shades and a more realistic texture.
  • XR Clarity & XR 4K Upscaling - enjoy all content in close to 4K resolution with more defined texture & detail
Stunning OLED Visuals



Whether you’re gaming, watching fast-paced movies or sports, the A90J offering blur-free scenes so you can keep up with the action.

  • XR Motion Clarity - Intelligent motion processing for fast-moving sequences
  • 4K/120 fps - With support for HDMI 2.1 and a dedicated Game Mode, enjoy 120 frames per second when gaming on compatible games & an ultra-smooth gaming experience with reduced input lag less than 8.5ms.

Cinematic Audio

Cinematic Audio

The A90J, offers a powerful, cinematic audio experience to take immersion to the next level with actuators being the screen and 2 subs to offer impressive bass. 

  • Acoustic Surface Audio+ - the sound comes directly from the centre of the screen thanks to powerful actuators which vibrate the screen & powerful subs.
  • XR Sound Position - enhances the realist of sound, matching what you’re seeing on the screen.
  • 3D Surround Upscaling - BRAVIA XR signal processing technology enables the A90J to reproduce multi dimensional sound & combined with 3D surround upscaling you can enjoy the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.
  • XR Surround - experience 3D audio without needing in-ceiling or up-firing speakers as the A90J creates surround sound from the sides and vertically. 
Cinematic Audio

Immersive Seamless Edge Design

Immersive Seamless Edge Design

The A90J has been beautifully designed with a minimalist one slate design & seamless edge bezel to minimize distraction, enhance immersion & keep you focussed on what's important.

  • 3-way multi position stand for versatile TV positioning
  • Seamless edge with minimal bezel to keep you focussed on the picture
  • Premium brushed aluminium remote with backlighting
  • Neat cable holders keep hidden away for a discrete finish


Immersive Seamless Edge Design

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