Samsung Frame Pro Review: The Ultimate Lifestyle TV Upgrade?
Since its launch in 2017, Samsung’s 'The Frame' TV has been one of the most recognisable TVs on the market. Loved by homeowners, interior designers and anyone who wanted a screen that blends seamlessly into their living space, it’s been a top choice, for good reason.
The catch? Picture quality was never the headline act. While perfectly fine for everyday viewing, the original Frame often lagged behind other TVs in its price bracket when it came to cinematic performance.
That’s where Samsung's 'The Frame Pro' comes in. New for 2025, it promises a big step forward thanks to a brighter Neo QLED Mini LED panel, an upgraded NQ4 Gen 3 AI Processor, and a Wireless One Connect Box that delivers the cleanest setup yet. But is it worth the extra money? Let’s find out…
Samsung 'The Frame Pro' Review: SHS 60-Second Summary: RRP: £2,099 (65″) | £2,999 (75″) | £3,999 (85″) See Latest Pricing The Frame Pro takes the winning formula of Samsung’s award-winning design-led TVs and finally gives it the kind of performance boost we’ve been desperate for. A new Neo QLED Mini LED panel, upgraded NQ4 Gen 3 AI Processor, and the new Wireless One Connect Box combine to deliver a TV that’s equal parts lifestyle piece as it is home-cinema ready. In our testing, the Pro proved brighter, richer in colour, and more detailed than any Frame before it, all while keeping the ultra-slim, gallery-style aesthetic that made the original so popular. It still isn’t Samsung’s most advanced performer (flagship Neo QLEDs and OLEDs go further), but for the first time, you don’t have to choose between style and substance, and we’re here for it. | |
| Pros: ✓ Brighter, More Dynamic Picture With Improved Contrast ✓ Wireless One Connect Box Cleans Up the Install ✓ Great Reflection Handling Thanks to Matte Finish ✓ Retains Slim Design and Customisable Bezels | Cons: ✖ More Expensive Than the Standard Frame ✖ No Wired Fallback for Wireless One Connect Box ✖ Old Bezels Won’t Fit |
Samsung Frame Pro Review: Pricing & Availability
The Samsung Frame Pro sits at the top of the brand’s 2025 lifestyle TV lineup, available in three sizes:
- Samsung The Frame Pro 65-inch - RRP: £2,099
- Samsung The Frame Pro 75-inch - RRP: £2,999
- Samsung The Frame Pro 85-inch - RRP: £3,999
At 65 inches, you have a choice: stick with the standard Frame at £1,899 RRP or spend around £200 more for the Pro’s brighter Neo QLED panel, wireless One Connect Box, and upgraded processing. For 75″ and 85″, the Pro is your only option.
Smaller sizes (43″, 50″, 55″) remain exclusive to the standard Frame, so if you’re tight on space or budget, that’s the model to go for.
Shop Samsung Frame Pro | Shop Standard Frame
Samsung Frame Pro Review: Design & Build
At first glance, the Frame Pro looks almost identical to the standard Frame, and that’s no bad thing. You’re still getting the same ultra-slim profile, the matte anti-glare finish that helps it pass for a piece of art, and the option to swap out bezels to match your space.
It still comes with Samsung’s Slim Fit Wall Mount so it sits completely flush to the wall, and yes, feet are included too (though we rarely see people use them).
There is one important difference for upgraders, because of a new light sensor and control panel on the underside, the Frame Pro uses slightly different bezels, so you can’t just move your old ones over.
Wireless One Connect Box
The biggest design change comes from the new Wireless One Connect Box. If you’ve used The Frame before, you’ll know the One Connect box has always been a neat way to keep HDMI ports and connections off the back of the TV, linking via a slim transparent cable. It worked well, but you could still see that cable.
The Frame Pro ditches it completely. Everything is sent wirelessly over Wi-Fi 7, so the only thing running to the TV is power. The box itself is smaller than before and can be placed up to 10 metres away, even with walls in the way.
It’s a brilliant solution for a cleaner look, especially if you’re wall mounting without a media unit underneath. The only caveat is that if the wireless link doesn’t play nicely, there’s no option to plug in the old cable, you’re completely reliant on your network.
Samsung Frame Pro Review: Features & Smart Experience
The Frame Pro gets an upgrade this year with Samsung’s latest NQ4 Gen 3 AI Processor. It’s the same chip found in some of their flagship models like the Samsung S95F and is designed to handle everything from AI-powered upscaling to smoother motion and more precise HDR tone mapping.
Gamers will also appreciate the 144Hz refresh rate support. You won’t see that frame rate in most TV or film content, but if you’re connecting a gaming PC or a console that can take advantage of it, it’s a nice bit of extra headroom.
You still get Samsung’s excellent Tizen smart platform with all the major streaming apps, plus built-in voice control via Alexa or Samsung’s own Bixby assistant.
The Art Store is back too as expected, giving you access to thousands of high-quality images and curated collections for that gallery look, or the option to upload your own photos for a more personal touch.
One of the biggest practical changes is the Wireless One Connect Box, which handles all your inputs and sends audio and video to the TV without a visible cable in sight. It boasts a wireless range of up to 10 meters, even with obstacles, thanks to Omni-Directional Technology and Wi-Fi 7. This is a real game changer and something we see being hugely valuable for the more design-conscious TV fans.
Plus, it’s also much smaller now, so you can tuck it away in a cabinet or any discreet spot up to 33 feet from the TV. From our first look, it seems like a well-thought-out addition to the Frame Pro’s design.
While gamers might question its suitability for lag-free gameplay, Samsung has included a micro HDMI port on the back of the TV itself for direct connection if needed. It’s not the most elegant solution visually, but it’s a handy fallback for those who need it.
More: Samsung at CES 2025: 5 Things You NEED to Know About!
Samsung Frame Pro Review: Picture Quality
We’ve tested the Frame Pro in our studio with a mix of bright daytime light and controlled, low-light viewing. We’ve also had it side-by-side with the standard 65-inch Frame (2025) to see exactly where the upgrades land in the real world. Here’s what we’ve found:
| Samsung 'The Frame Pro' - Picture Quality Breakdown |
|---|
| ✅ Noticeably brighter than the standard Frame ✅ More vibrant colours, especially in daylight, without blowing out highlights ✅ Matte anti-glare screen handles reflections and enhances Art Mode realism ✅ Better shadow detail in dark scenes |
| ❌ Still can’t match OLED or flagship Neo QLED black depth ❌ Matte finish won’t be for everyone |
Brightness & Colour
The first thing you’ll notice when stepping up to the Frame Pro is the brightness. Even something as simple as the Apple TV home screen or the Photos app instantly shows the difference. Whites are crisper, cleaner, and stand out more confidently than on the standard Frame.
Samsung rates the Pro at 1,000 nits compared to the older model’s 400, and while we don’t rely on lab numbers, the real-world jump is obvious in side-by-side viewing.
Dynamic HDR content really drives the point home. During our testing with Spider-Man: Homecoming, in particular during the Momument Rescue scene, grass looked richer, Spider-Man’s suit has extra vibrancy, and the monument itself appears brighter without losing its stone texture.
Sunlit highlights have more pop, mid-tones carry more warmth, and the overall image feels more alive. At times, bold colours can edge towards being slightly more saturated than natural, but the added punch works in its favour., especially in bright viewing environments.
Motion & Upscaling
Sports fans and action lovers won’t be disappointed. In our tests with with fast-moving content, the Frame Pro held up well, with no obvious tearing or dropped frames. Motion blur was minimal, and the Pro showed a good level of clarity with scoreboards and text overlays.
It’s a subtle improvement over the standard Frame rather than a dramatic one, and not the main reason to upgrade, but if you look closely, the Pro does feel a little more refined in this area.
Black Levels & Shadow Detail
One of the most noticeable improvements over the standard Frame TV is how much more detail it can pull out in darker scenes. Shadows have greater depth and separation, and subtle textures in the background are easier to make out.
As far as cinematic performance goes, it’s still not OLED-deep, and the matte coating can make the very darkest moments feel a little flatter, but in most of our day-to-day viewing, we enjoyed the extra depth.
Art Mode & Matte Display
Art Mode is still one of The Frame’s biggest selling points, and on the Pro it looks better than ever. The matte panel and anti-glare finish make high-resolution paintings and photographs look far more like real prints, with colours and textures staying consistent no matter the lighting.
Whether you’ve got a ceiling light above, a lamp off to the side, or daylight streaming in, reflections are kept firmly under control. That means you can actually enjoy the artwork without constantly shifting position to dodge glare. It’s subtle, but if you bought The original Frame for its gallery aesthetic, you’ll love the Frame Pro for the exact same reasons.
Frame vs Frame Pro: The Quick Take
If picture quality is your top priority, the Frame Pro is the biggest leap forward this series has seen. It’s brighter, more dynamic, and offers richer colour and better shadow detail than the standard Frame. HDR content feels punchier, and Art Mode benefits too, with images holding their vibrancy even in brighter rooms.
There’s also a practical boost with the new Wireless One Connect Box, which makes it far easier to achieve that clean, cable-free wall mount look. Plus, with sizes up to 85 inches, the Pro gives you more choice if you’re going big.
That said the standard Frame still holds plenty of appeal, especially for smaller sizes or if you’d rather put the extra budget towards a soundbar or bezel upgrades. But if you’ve been waiting for The Frame’s design to be matched by a more premium picture, the Pro is the closest it’s ever come to delivering both.
For a full breakdown of how the two compare including side-by-side tests in our Gloucester showroom, check out our Frame vs Frame Pro comparison blog.
Samsung Frame Pro Review: Sound Quality
On paper, the Frame Pro packs a 2.0.2-channel stereo speaker system with 40W of output, Dolby Atmos support, and Samsung’s Object Tracking Sound and Adaptive Sound tech built-in.
In practice, it’s perfectly good for everyday use. Dialogue comes through nice and clear, there’s a bit of width to the presentation, and it’ll comfortably fill your average living room.
If you’re into big movie nights, though, you’ll still want to add a soundbar or speaker system to get that proper cinematic punch.
Bass is on the lighter side, and while the Atmos effects give you a touch more immersion, it’s not going to compete with a dedicated audio setup.
Of course, not everyone wants to spoil The Frame’s clean, gallery-style vibe by sticking a chunky soundbar in front of it. Models like the Samsung HW-S801D and Samsung HW-S701D are designed to visually complement The Frame Pro but we haven’t had the chance to put them through our full showroom tests yet. However, based on what we’ve heard at Samsung demo sessions, at both CES and their HQ, they sound promising and keep that sleek aesthetic intact.
Samsung Frame Pro Review: Our Verdict
When it comes to performance, The Frame Pro isn’t just a design piece, it’s a genuinely enjoyable TV to sit down and watch. The boost in brightness and richer colours are upgrades you notice straight away, whether you’re settling in for a blockbuster movie or powering through a Sunday boxset.
Sure, it doesn’t quite hit the heights of Samsung’s flagship OLEDs or Neo QLEDs for absolute picture quality, but the Pro closes the gap enough that you no longer feel like you’re choosing style over substance. And with the Wireless One Connect Box keeping things neat, it’s one of the cleanest, most living-room-friendly setups out there.
For us, The Frame Pro is the most complete version of Samsung’s lifestyle TV yet and one that finally delivers where it matters most… on screen.
Other Useful Content
Blog: TV Buying Guide Everything You Need To Know
Blog: Samsung S95F Review: The QD-OLED To Beat?
Blog: Sony Bravia 9 Review: The Right Choice in 2025?
Video: TV Panel Type Buying Guide: OLED vs QLED vs QNED vs Micro LED vs Mini LED & More
For more information about Samsung TVs or any other TV products, get in touch and one of our Tech Guides would be happy to help!
 | info@smarthomesounds.co.uk |
 | Live Chat on our Website |
 | 0800 677 1100 |
